Sisters Lisa Letarte Cabrinha and Michele Letarte created their Maui-based label in 2000 consisting of swimwear, coordinating cover-ups, and sportswear. Since then the company has grown to be an iconic label embodying a luxe Hawaiian lifestyle. The style is a fusion between Maui lifestyle and New York City contemporary visions, with an elegant balance of function, fit, style and sophistication.
Aside from the swimwear and clothing, Letarte carries cashmere, after-sun skincare and children’s beach and swimwear as well. The brand has developed customers worldwide and has had endorsements from Hollywood’s most acclaimed media. Magazines like Elle, InStyle, Marie Claire, Self and Women’s Wear Daily have all showcased Letarte designs. Over 50 swimsuits have also been showcased in Sports Illustrated Swimsuit Edition.