The natural, unspoiled beauty of the Malibu coastline and its laid-back aesthetic is the heart of 98% Angel Malibu. The vision for the children’s fashion label started over 20 years ago when the Shapiro family opened the 98% Angel children’s clothing store in the Malibu Country Mart.
Designed in Malibu, 98% Angel is proud to manufacture in the heart of downtown Los Angeles. Manufacturing locally allows the family-run business to have more control over the process and ensure the quality meets their high standards. With reasonable price points and unparalleled quality, 98% Angel challenges the notion that “Made in the U.S.A.” isn’t practical.
98% Angel’s name is based on the (generous) notion that children are 98% angelic and 2% mischief!